24/08/2015

Brief Moments of Swedish Summer





















I have a million reasons to go home to Sweden: family, friends, food...wait, those are just about it. However, weather is pretty much never a reason. Every time I jump on a plane to my home town, I brace myself for chilly times, especially when the weather at home in London is anything but dreamy.

Imagine my surprise this weekend, when I stepped off the plane into a breezy, balmy evening that, come next morning, turned into the most perfect summer's day - or make that three days.

01/08/2015

On Style Icons



I can think of few terms as abused as 'style icon'. Coined to describe a timeless representation of elegance and personality so effortlessly rolled into one, the phrase has come to be thrown haphazardly at any fashion blogger, teen model or half-naked vampire-film franchise star. Being famous, beautiful, successful is not enough anymore - with teams of stylists and publicists vying to make their protegées the 'next big thing', icon status is bestowed upon everyone from Emma Watson to Kim Kardashian. Often, this label is given to those who manage to dress in a much-emulated way: if at any given season (and 'season' is another of those words. These days a season lasts but a couple of months) 'everyone' is wearing the same jeans as Gigi Hadid, she will without a doubt be dubbed a fashion icon in the next glossy magazine feature.