Until last week, I had never worn fur before, real or fake. As a lifelong animal rights activist, fur has always awakened rather strong emotions in me. But as we worked on launching Vilda's The Fakeover campaign, I researched the booming faux fur trend and found that, in this day and age, going fuzzy is no longer synonymous with cruelty. No big surprises there!
Last week when I left the house for the first time in my faux fur coat (from H&M; get it here!) I was surprised at how comfortable and confident I felt in it. The huge, glossy fur was an instant attention-grabber, but it also made me feel stylish and pulled together, even if my hair was messy, my make-up was smudged or my shoes were covered in splotches from the lovely London weather (seriously, enough rain already). Plus, the glamorous rockstar factor it adds is addictive.
Faux fur coat, H&M. Jeans, Zara. Ankle boots, Din Sko. Sweater, H&M. Backpack, Bessie.
Photos by David Camilli