Why you should go to London VegFest

This post has sponsored content

VegFest UK is a huge, fabulous vegan and vegetarian event coming to London's Kensington Olympia on 5-6 October - and you bet your butt I'm going to be there. Why? Read on...



People are ready to confess to a multitude of sins: I've heard friends admitting to acting, thinking or feeling selfish, narrow-minded, cold-hearted. The one sentiment that no one ever wants to own up to, for some reason, is envy. The beast, the green monster. Apparently, it's the most shameful feeling a human being           can possibly experience.


Things I love right now

Krysten Ritter's PETA ad - a sexy glamazon rescuing a dog from a hot car? I LOVE.
I adored Krysten in Don't Trust The B in apt. 23 - it's a shame that show got cancelled, it made me laugh until I cried several times! Krysten's character Chloe was one funny lady. I like this ad because she takes charge - she's strong and not afraid to take risks to save animals. Kick-ass!


Magazine team update

I'm completely overwhelmed by the response I have gotten to my magazine project - THANK YOU.

I never thought this would happen - instead of the two-three emails I expected, I was showered with applications, some of them really top notch! I'm infinitely grateful for this.

Trouble is, ALL the applications were for writers! Some of you are really fabulous and I'm delighted to have you on my team!

I also need:

Online stylists: strong trend knowledge, knowledge of cruelty-free and vegan brands preferred but not essential. Fashion background is a must!

Tech support: anyone who knows about Wordpress, Photoshop, programming, CSS and HTML: I NEED YOU SO MUCH YOU HAVE NO IDEA. You're gold to me.

Anyone who's ever used Squarespace: email me. Please.

I mentioned you don't have to be vegan, but if you are, it's obviously a plus!

Guys, I'm sorry about this being unpaid for now. If it's any consolation, I'm not making a penny from it and will probably not do so in a long time. I'm only putting money into the project at the moment, with no secure prospects of return on investment and/or profit. I promise that I'll shower you with any free gifts I can! And if you're ever in London, I'd be happy to take you to a vegan cupcake place - my treat.

Oh and one more thing - I feel really bad saying this, but if you're contacting me about contributing as a writer and you don't have a very good level of written English, I'm going to have to say no. I don't mean to sound horrible, but if I want this project to be taken seriously (i.e not referred to as "a vegan blog") and really be a hit, I need a high-quality team and English is the only language this magazine will use. If you want to do product selections and/or tech help and your English is limited, that works fine! But if you're applying to be a writer, your English has to be flawless. Please send me links and/or attached samples of your writing!

On the other hand, if you're a Wordpress/Squarespace/Photoshop/HTML whiz, I'd still be happy to have you on board even you speak only a very rare Chinese dialect.

Thanks and let's make this a hit project!


Help wanted!

I'm so happy to be writing this post. Happy, but also a little scared.

I have now finished the business plan for Vilda, the world's first vegan click-and-shop fashion and beauty online magazine (the name is Swedish and it means "the wild one"...I find it quite fitting) and sent it over to my mentor, Poppy Dinsey. Today I'm booking a logo design from a design firm. This is real. It's happening.

And I want you to come on this wild ride with me.

UPDATE: I am overwhelmed by all the responses I have gotten - thank you so much guys!! I am now looking for tech-savvy people - please specify your knowledge of Photoshop and Wordpress when you write to me. I'm also looking for cruelty-free beauty bloggers. I'm sorry if I can't reply to everyone - I wasn't ready for the amount of people that would be interested!


Review of Revenge Wears Prada: The Devil Returns

I loved The Devil Wears Prada (the book and the movie both) - I've read the book about three times and practically know every scene of the movie by heart. I remember watching it - again - the night before I began my internship at Cosmopolitan Sweden and once again falling in love with the hectic glamour of it all. It's a guilty pleasure, like a piece of mouthwatering vegan lava cake.

When I found out there was a sequel, I couldn't wait. I was a bit put off by the book's beyond-awful reviews - I'm talking about the reviewers' whining, even if some were on point (the best worst review: this one, actually very well written and accurate on many points). What did they expect, a Nobel Prize winner? Lauren Weisberger's chick-lit is smart, chic and funny, but it's hardly rocket science. With that in mind, I have to say I both liked and disliked the book.



How (not) to approach bloggers: the ultimate PR don't

So this morning I received an email that made me so angry that I just had to do a post on it:

...this is only the first half of a message that sent me into a rage because it proves just how little research PRs do before contacting bloggers. This is a luxury leather company, offering an affiliate collaboration to me - the writer of a cruelty-free, vegan blog.


Vegan on Vacation: Costa Brava, Spain

As much as I looked forward to my holiday in Spain, I was well aware of the fact that "vegan" wasn't exactly the first thing that springs to mind when you think of traditional Spanish cuisine - especially if, like us, you're headed far from big, cosmopolitan cities like Madrid and Barcelona (that, as far as I have heard, do have a vegan scene) to Tossa De Mar, a tiny town on the coast where the typical diet consists of ham, seafood and cheese-topped this-or-the-other. Nevertheless, I was determined to make it work. And you know what? It went wonderfully.


Tales of a week in paradise

I'm back!
I think this is the longest I've been absent from blogging - with all due respect for those really committed, super-dedicated bloggers that update every day, when I go on holiday, I disconnect fully. Plus, the hotel's wi-fi might have been the only thing about this holiday that wasn't completely and utterly perfect.