Those of you that follow me on Facebook may have read today that I've been having doubts and thoughts about blogging lately. While it has been an incredible six years (yes, that's how long I've been blogging!), something's now gone a bit sour.
I remember back in 2007 when I first started blogging. Nobody else was blogging; it was just a handful of us on Style.it. We were a group of girls chatting about our purchases (real and imaginary), our favourite fashion week shows and our thoughts and dreams. I was often in the top 10 of the most-read section and every post was met by enthusiastic comments. I loved blogging and there was no doubt in my mind that I'd always be doing it.
Then, something happened.
The "fashion blogger" phenomenon (if you can call it that) happened.
All of a sudden "our" side of the www was overflowing with pretty girls in expensive clothes, smiling the same smiles day in and day out, swinging It bags from their arms and pushing us into obscurity. The comments got scarce, "our" audiences moved towards the new crop of outfit bloggers and most blogs I knew and loved shut down. Around 2010 I got a chance to blog professionally with Cosmopolitan Sweden, but as the magazine's website shut down, so did my blog.
Fortunately, I had a new passion and direction in my life: my new, cruelty-free lifestyle. My new blog, entirely in English, was based around that (it's this one, if you hadn't figured that out!). The only times I talked about fashion and beauty was if it was cruelty-free and/or vegan. And it worked: I learned more about this lifestyle, got new writing gigs and a new kind of reader found her way to my blog. But still, I can't help but feel that the concept of "blogging" isn't the same as it once was.
I often hear people say: "so what is your blog about? Fashion?" as if that's expected of me just because I'm a woman. Men sometimes say that they don't read my blog "because I don't know anything about fashion". But where does it say that just because I happen to be female, clothes have to be the only thing on my mind? I already work in the industry; I'm pretty much done with fashion by the time I get home. Plus, the only fashion and beauty that I'm passionate enough about to even put it here is vegan and cruelty-free.
Speaking of that.
Blogs have become a part of the fashion industry and the industry's not missing any chances to jump on the blogger bandwagon. These days I can trust very few bloggers' opinions because, as it turns out, most of them have "sponsors" that shower them with gifts. Sure, it must be lovely for them (and I've been known to do a collaboration or two in my day) but it kind of compromises the whole idea with blogging: that it's a highly personal, unaffected platform.
And what's the deal with so many blogs talking about products, anyway? What happened to thoughts, ideas, creativity? Where are the authentic voices and personalities of the bloggers? I don't know if I can tell anymore.
Right now I just have a really strong desire to write, to be a really good writer. It's all I want to do and I can't wait to find my style and my voice. But I don't know if this is the right place. Maybe I've outgrown blogging like an old dress. Or maybe I just need something new to re-ignite my passion.