17/01/2012

The Perks of Being a Fashion Editor: Dsquared2 Men's Show

As some of you may know, I work as an online fashion editor for a web agency here in Milan. Although it´s not as glamorous as you might think (not all fashion editors are of the Anna/Carine kind), the job definitely does have its upsides.

One of them is that when Fashion Week rolls around, be it men's or women's, we're often greeted with an invitation waiting on our desks!


...disclaimer: it's not always this steamy.




I remember my first-ever fashion show: I was in my first year of fashion college in Florence, and an amazing teacher had just asked if anyone wanted one of her two extra tickets to the Missoni show in Milan. I pretty much stalked her until she said yes, then spent the entire night before sleepless because I was terrified that my alarm might not go off, causing me to miss my train to Milan and lose the golden opportunity to go to Fashion Week. 
The alarm did go off, I did get on that train, glowing and happy (I'm telling you, I was the best dressed on that Eurostar), but somewhat worried that one of the famous Italian train delays might cause me to miss the show. Of course, at that point I had no idea that most fashion shows start about an hour later than announced. 

It was my first time seeing Anna Dello Russo, Margherita Missoni, Franca Sozzani, and a handful of other fashion celebrities. And I remember thinking, this is what I want to do forever.

Five years later, the excitement's not exactly the same. I'm mostly annoyed at having to wait forever and angry at seeing people in real furs, but I still get that little buzz every time an invitation lands on my desk, every time I see Anna or Scott or Carine or - sigh, swoon - Kate Lanphear, every time the lights go out, the chit-chat dies down and the show's about to begin.


Fashion shows are so much more than just clothes. It's about creating a mood, staging an atmosphere, putting on a show. When it comes to the theatrical aspect of it all, I have many favorites, but Dsquared2 has a special place in my heart. And today was my first fashion show with my new iPhone. Check out the results:



I'm in love with the Dsquared2 mix of class and attitude, that always-on-the-edge-of-inappropriate, we-don't-give-a-damn feel. From their rock n'roll manifesto-style press releases, to the models chugging beer, smoking on the catwalk and ditching school, to the super-refined suits and nerdy glasses, Dsquared2 doesn't want us to grow up, and I hope they never will!

5 comments:

  1. Wow, you sound like you have a dream job! Really amazing!
    Glad you had a good time at the Dsquared2 fashion show, sounds like they have a pretty great collection!
    xx


    The Urban Umbrella
    xoxo


    http://urbanumbrella.blogspot.com/

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  2. Sono vegetariana e mi piace la moda..ti ho scoperto da poco, ma mi sei piaciuta subito per ovvie ragioni!

    C'è un premiuccio per te sul mio blog (che poi è più un giochino).. se vuoi passare..Bacio!

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  3. Hi there.. just wanted to say: happy new blogging year!

    And dont know yet if I will get invitations for (Women) FW this year again.. but if so, we should totally coordinate a little bit just to say hi at least!

    xx

    Read about "French Manucure, Winter Style!" on my blog

    http://absolutelyfaaabulous.wordpress.com/

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  4. Isotta: grazie! benvenuta! Sicuramente oggi passerò da te!

    Absolutely: we should! I usually know what invites I get very last minute! But I'll keep in touch!

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  5. Deve essere una bellissima esperienza, a me e' capitata solo una volta qualche anno fa. Oggi non ci posso piu' andare tra il marmocchio e il lavoro ma l'entusiasmo che hai messo in questo post mi ha fatto un po' rivivere quelle sensazioni!

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