Dove has been pioneering "true beauty" for a while: the skincare brand's Real Beauty campaign was a success (I bought the bracelet!) and their Beauty Sketches was even more of a hit. As a former sufferer of eating disorders, I find in commendable that a brand that focuses on selling beauty products sends out a message that addresses self-esteem. One might comment on how, as a brand, Dove couldn't care less about how you feel about yourself: all they want is for you to buy their latest moisturising, beautifying concoction. And true as that may be, I still felt it was a nice move to even acknowledge the fact that body confidence is an issue. Plus, the Beauty Sketches video was just lovely and gorgeous.
But Dove's latest attempt to lift our self-esteem leaves me perplexed.